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Bringing It Home
A Home Business Start-Up Guide for You and Your Family
by Wendy Priesnitz

Bringing it HomeBringing It Home presents hundreds of tips on how to research and start a successful home business and how to run it economically, efficiently and enjoyably. Stay at home with your children, start a second career with low overhead, freelance, downshift, or just economize by moving out of a high-rent office. It will help you learn the most profitable, least stressful way to operate a business from your home. The book is a goldmine of ideas and insight. Included is how-to information about generating business ideas, recognizing opportunities, conducting market research, writing a Business Plan, designing your home workspace, setting prices and managing finances, motivating yourself, juggling family and work, establishing a professional business identity, marketing your product or service, and much more.

About the Author: Wendy Priesnitz has been recognized by Who's Who as well as the Association of Home-Based Business as a pioneer in the home business field. Along with advising municipalities and other levels of government about the legalities and benefits of home business, she founded the Home Business Network in 1985 and helped low income women start their own home businesses. She has worked at home herself (as a craftsperson, freelance writer, consultant and coach, editor, social entrepreneur, and book/magazine publisher) for over forty years. In addition to having written twelve other books, she edits Natural Life Magazine, Life Learning Magazine, Child's Play Magazine, and Natural Child Magazine. Read more about her here.

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Table of Contents

1. Can I Work At Home?

  • Self-Assessment Techniques
  • The Work-At-Home Lifestyle
  • The Credibility Gap
  • Children and Your Home Business
  • Home Office Isolation
  • Overworkers Anonymous
  • Getting Down to Work

2. What Kind of Business?

  • Identifying and Filling a Need
  • Evaluating Your Skills and Interests
  • Finding a Business Opportunity
  • Business Trends
  • Common Home Business Ideas
  • Evaluating a Franchise

3. Why Do I Need a Business Plan?

  • Separating Emotion From Fact
  • Projecting Your Success
  • The Issue of Scale
  • Business Plan Format

4. Is My Idea a Good One?

  • he Feasibility Study
  • Identifying Your Market
  • Researching Your Market
  • Studying Your Competition
  • Finding a Market Niche
  • Estimating the Market Size
  • Sales Forecasting

5. How Do I Find Customers?

  • Your Marketing Approach
  • Selecting a Business Name
  • Your Business Image
  • Types of Advertising and Promotion
  • Understanding Buyer Behavior
  • Getting Free Publicity

6. Will My Business Make Money?

  • Start-Up Costs and Finding Capital
  • Operating Expenses
  • Recordkeeping
  • Income Tax Deductions
  • Forecasting Cash Flow
  • Setting Your Prices

7. How Do I Make it Legal?

  • Types of Business Registration
  • Protecting Intellectual Property
  • Insurance
  • Zoning Bylaws
  • Hiring Employees

8. How Do I Find Suppliers?

  • Locating Suppliers
  • Evaluating Suppliers
  • Negotiating Terms

9. Can I Balance Family and Business?

  • Setting Priorities and Goals
  • Managing Time and Stress
  • Organizing Surroundings
  • The Work-at-Home Family

10. Can I Stay Employed at Home?

  • The History of Telework
  • Advantages and Disadvantages
  • Management Strategies
  • Work-At-Home Schemes and Scams

11. How Do I Design My Workspace?

  • Finding the Right Room in My Home
  • Lighting, Furniture, Storage, Equipment
  • The Healthy Home Office
  • The Home-Based Art Studio

12. Unjobbing

Read an Excerpt.

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Natural Life Books specializes in adult non-fiction about ways that families and individuals can live and learn on Planet Earth in a healthy, socially responsible, environmentally sound, self-reliant manner. We are the retail division of The Alternate Press, an imprint of Life Media, an independent, family-owned book and magazine publishing house established in 1976.